Website Design
Sites built to be found, read, and acted on — not just admired.
The approach
Most agency websites fail quietly. They look right in a screenshot, then load slowly on a Nigerian mobile network, bury the one number a visitor needs, and route every enquiry into an inbox nobody owns. We start from the opposite end: what the site has to accomplish, and what currently stands between a visitor and doing it.
That means a content structure before a mood board. We map the questions a real prospect asks, in the order they ask them, decide which page answers each one, then design the pages that carry the weight. Type, colour and spacing are set as tokens in code, so the tenth page looks like the first without anyone policing it.
Everything ships against a performance budget. Images are sized and converted, fonts are subset, and pages are statically rendered wherever they can be — because a site that takes six seconds on a 3G connection has already lost the enquiry it was built to win.
What you get
- Sitemap and content map
- Design system, in Figma and in code
- Responsive page designs
- Production Next.js build
- CMS your team can edit
- Analytics and search setup
How it runs
Four stages, each with something to sign off.
- 01
Scope and content map
We agree the job the site has to do and the questions it must answer, then draw the page structure around that. No design starts until the outline is signed off.
- 02
Design system
Type scale, colour ramp, spacing rhythm and components, built as tokens rather than pictures, so the finished build matches the design exactly.
- 03
Build
Next.js, statically rendered where possible, with a CMS your team edits without calling us. The performance budget is enforced before launch, not after.
- 04
Launch and hand over
Analytics, search console, redirects from the old site, and documentation written for whoever maintains it next — including someone who is not us.
In this discipline
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See what this looks like finished.
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